New

Premium Straps.

Built for the AP × Swatch Royal Pop.
Made in Europe. Eight colors.

Engineered for the everyday.

Three things matter.

Material. Precision. Craft. Each chosen so the strap outlasts the trend.

Swiss-grade TPU

The same flexible polymer density used in premium watchmaker straps. Tear-resistant. Hypoallergenic.

7 days to your door

Printed and packed in Europe. Shipped within 7 days with tracking included.

Both crowns

Designed for both the Lépine and Savonnette models. One strap. Either watch.

Pick yours.

Eight colors.

Each strap matched to the Royal Pop colorway it complements.

strap-blanc.jpg
Blanc
White
strap-noir.jpg
Noir
Black
strap-rosso.jpg
Rosso
Red
strap-orenji.jpg
Orenji
Orange
strap-jaune.jpg
Jaune
Yellow
strap-verde.jpg
Verde
Green
strap-lanba.jpg
Lan Ba
Blue
strap-lilas.jpg
Lilas
Lilac

A watch you cannot wear
is a watch half-finished.

FAQs.

Our adapter is engineered in TPU 95A, the same flexible polymer density used by Swiss watchmakers. Every piece is printed and quality-checked locally in Europe, not in an anonymous fulfillment center halfway around the world.

We're focused on material density, fit tolerances, and color accuracy. Each product is fully traceable to its production batch.

Yes. Our adapter is designed to fit both Lépine references (crown at 3 o'clock) and Savonnette references (crown at 12 o'clock). Between the two, every Royal Pop colorway is covered.

You'll select your preferred color when joining the waitlist, and we'll have all 8 available at launch.

Production begins shortly after waitlist closes. Once produced, every order ships within 7 days with tracking included.

Waitlist members get priority. Your order ships before public availability.

Not at all. The watch head clicks into our adapter the same way it clicks into the original Swatch carrier. No tools, no modifications, no glue. Total swap time is under 30 seconds.

Each strap ships with a quick-start card showing the two-step installation.

No. Premium Straps is an independent product. We are not affiliated with, endorsed by, or connected to Audemars Piguet, Swatch Ltd., or The Swatch Group. We make accessories that are compatible with the Royal Pop.

30-day return window from the day you receive your order. If the fit isn't right, the color doesn't match what you expected, or you simply change your mind, send it back for a full refund.

Just keep the original packaging. We cover return shipping within Europe.

First access.

Join the waitlist.

Be the first to know when we launch. Priority access and exclusive offers for waitlist members.

No spam. Launch updates only.

You're on the list.

We'll be in touch when production begins.